Thursday, July 10, 2008

Your Reputation as a Seller

Reputation
Today there is no secret of how powerful can Reputation be. People who trust you are going to be the first ones who visit your auction and check your offers before going anywhere else. However, Reputation is most hardest and most rewarded for any business owner to build up.

In fact that’s the main reason why SO many eBay sellers are SO frustrated and leaving it. But no matter how big is their frustration, Buyers Are Still On eBay and in such a quality that you Will Not Find Anywhere Else. So what to do?

Instead of just giving up on eBay, you should Grab The Traffic going towards eBay and point it into your Auction Business, increasing your Reputation as a seller.

Auction Business
I am pretty sure that you have your own strategy of auction business but let me Help You with more Ideas to reach eBay income that you have always wanted. So here is the deal…

My good friend, Jim Cockrum, is running a successful eBay business based on creative Ideas that provides the best results. He has worked his butt off to build his Reputation in 7 years of auction experience. I am pretty sure it helps to explain 100,000 people reading his newsletter.

So the question is why would he expose his Ideas? Does he realize that doing so is increasing the competition?

The fact is there are numerous opportunities on eBay. Jim is not afraid of competitors because of the countless ways you can apply these concepts. Even I, myself, hear from people all the time that are applying these ideas and succeeding. Here is just a quick run through of Ideas pointed out by Jim Cockrum:

  • Success with digital products on eBay. Nowit's better than ever!
  • Insane results with public domain products on eBay
  • Some specific products ANYONE can find locally to sell at huge markups
  • How to find tons of experts to interview and turn the recordings into in demand info-products ON AUTOPILOT
  • The best approach to finding wholesale deals
  • Some common traps that don't work but many people think they do still
He recorded a jam packed 30 minutes long audio! You can get it here.

Grab The Traffic

There is no “easy” but “smart” way to grab eBay traffic. And that’s a perfect spot to tap in The Professional Look and Design of your Auction Listings.

I always got scared by the fact that I would never afford ProDesign as a small business owner. But I respected the value of it. So I tried to create my own design with free tools like auctiva but it got worse…I guess, I am not much of designer….

I am going to be short at this - I am very pleased with SpicyAuctionTemplates service for two following reasons:

1)I can afford it as low as 17.95$
2)It has done amazing job by pointing out my Reputation and Grabbing The Traffic for my Auction Business.

In case you find yourself struggling with "How" , Please be free to browse my posts on left hand side…

The reason why I am telling this you guys is simple : I have been there where you are, struggling to earn money online. And I even blamed eBay for it as ruining my reputation and decreasing my sales by they policies and fee increases. I was too focused on saving money than earning it. 2 years of eBay business was starting to crack since February 2008. And I know how it feels… If I can help you just by providing this simple information, I would be more than glad I did.

To Your Success,
Andrew Levin

Thursday, June 26, 2008

Advanced Auction Design Techniques



Up-Selling

Up-Selling is a great way of increasing your visitors Value or to put it simply, to make most money on every single buyer.

eBay offers upsell options, there is also third party software like auctiva.com that does this too and YOU SHOULD use them.For general up-Selling and cross selling techniques, you should use these advantages.

What I would like to stress here is that you can use one specific product to promote all of your other listings in a professional and attractive way.
eBay allows linking to other listings or to your eBay store.By placing a simple banner on your listing you can exclusively promote one specific item.
Here is an example

If you are in video games market, you could sell small item for PS3 like a cable and put direct banner advertisement, that links to the latest PS3 game auctions in your eBay store.Does that make sense?Ofcourse!
If someone is interested in HD i-cable for their PS3 they most likely will be interested in the latest games as well. By default, eBay places your other items ads below your listing description.The problem is, many people don't pay any attention to this anymore.

This is why its so IMPORTANT to place upsell offers directly into your listing description.

Video

Using video is one of the most effective ways to communicate these days. People simply LOVE VIDEOS, because they require very little effort - all you have to do is click on play and whole new world opens up. Experts predict that in the next 10 years Internet video will become the most popular media format surpassing radio, the press and even the TV! With increased number of high-speed broadband connections we are just a few steps away from some major changes.

Even tho Youtube has grown faster than eBay in a past, it took some time for eBay to accept an idea to allow video in auctions. With the launch of vzaar.com now is the perfect time to introduce videos into your listings. If you do, you have big advantage over most of your competitors. Majority of eBay sellers are afraid of using videos, because they think its
  • too complicated,
  • too expensive,
  • too time consuming


Are you ready for this? All 3 of these statements are completely false! Video in the 21 century isn't complicated at all. If you can take a picture with your digital camera, then you can make a video. In fact, most of digital cameras has video option aswell and the quality is good to use on the web.Video isn't expensive. You can pickup good used camcorder for less than 200$ dollars on eBay or buy a new one for 300$ dollars or so.

Its funny how eBay makes you pay for pictures and listings, but video is FREE. You don't have to spend a dime to include video in your auctions.

No one expects you to be next Spielberg by creating Hollywood style movies for that used cell phone you are trying to sell. A short video is all you need between 15 sec and 1 min long. If you can add your voice in video by describing your item - even better. The biggest video advantages is that your potential buyers can see your item live!

They feel much safer as they see that you have item in your possession. So you should definitely start using videos as trip is gonna be bigger and bigger and who wants to miss that train?

I hope you have learned tip or two and are doing changes in your auction listings. If you see the results, please visit http://proauctionlistings.blogspot.com/

Advanced Auction Design Techniques That You Can Use To Dramatically Increase Your Reputation As A Seller

"If wanna create amazing auction listings, take a look at these tested and proven auction techniques to increase conversation rates."


Not many people know this, and even if they did, not many take action to implement at their auction listings.One of the easiest ways of checking the sellers reputation is to take a look at his(her) feedback left by previous buyers.
99.99% of sellers assume, that if buyer wants to check his feedback, they'll click on the link next to the seller ID.That's how it happens most of the time but not always and there is very easy explanation for this.

I made a questionnaire and asked 100 average everyday eBay shoppers to fill it out.One of the many question I asked had to do with the sellers feedback system.The results truly amazed me!

The results

*98% of buyers said that sellers feedback plays an important part of their decision to Buy or NOT to Buy the product.
*54% of buyers do not check the feedback for every item. The main reason for this - they don't feel comfortable with eBay's navigation, and are afraid that they will navigate away from item they looked at and not be able to get back.

What does this mean for eBay sellers?

It means that eBay feedback is very important for 98% of buyers but they do not always check it. The answer?! You should place your feedback rating right into your listings! Majority of eBay sellers don't do this and once they do, usually just put in html code from eBay, which doesn't look very attractive. Its better then nothing.

But as an alternative, SpicyAuctionTemplates has created a better way to insert sellers feedback in new profit to all your listings with few simple clicks explained in videos. This is a very HUGE time SAVING technique.


eBay stores

If you have an eBay store, you should know the advantages of offers to sellers like lower listing fees and longer duration times. You should also know that one of the most effective strategies to bring traffic to your eBay store is to place a link on every listing that goes on all other auctions. If you haven't done this yet, do it now! If you don't, you are losing a lot of potential buyers. Ofcourse a link is better then nothing, but its not THE MOST EFFECTIVE WAY to raise your buyers attention, especially if your listing in low quality.

By using the simple graphic file, you will see an instant result in stores traffic and sales! Also don't forget about discount strategy(not discussed here)


Guarantee

Do you offer any kind of guarantee for the products you sell? If you do, great!If not I suggest you at least to think about it!Buyers Love Guarantees of all kinds! They feel much safer of making purchase if they know that they are protected. It has proven, that guarantee, a return, a price match, etc. increases sales volume and number of returned profits even the sellers returns the product here-and-there.

Think about it in this way, if buyer isn't satisfied with his(her) purchase, they'll contact you anyway for refund or even leave negative feedback without warning! So its better to always offer a guarantee. This way buyer will contact you, before leaving a feedback as he knows that you are taking full responsibility for your products.

Make sure you clearly state in your listing what kind of guarantee you offer or even better, use graphic design, to increase the visibility of your guarantee. A graphic guarantee seal looks very cool and most buyers will have no doubt that you are genie seller.By using graphic seals you have full control. You can change that seal design everyday if you wish. You can test several guarantee ideas to see if they increase sales.

These are just a few techniques that I am willing to share on this article right here, but if you want to find more information on how to sell a competitive making it unique resulting in more sales then take a serious look at http://proauctionlistings.blogspot.com/